Regardless of the type of marketing strategy a business is considering, one thing that most advertising strategists agree upon is the importance of “getting the name of the business out there.” Many business owners and managers ask, “Now that my business is up and running, how do I attract more customers and make my business… Continue reading>>
Why is it beneficial to hire an advertising agency to oversee the ad campaigns of an organization?
Advertising agencies are professionals who specialize in taking the basic promotional ideas of a business or other organization and producing television commercials, radio ad spots, and the like that grab the viewers’ attention. They are experts at… Continue reading>>
Although Web-based and mobile phone advertising are on the rise, two leading US advertisers stressed that television is still a top choice as an advertising medium.
In a recent study, Microsoft Corp. and Omnicom Group, the world’s second largest advertising agency, stated that “there has never been a better time for TV advertising to seize the moment.” The… Continue reading>>
Television advertising is expected to see a huge increase due to the upcoming national elections in the US and the summer Olympic games. Top retailers such as JC Penney and Estée Lauder are also contributing to this jump.
The anticipated rise in television ad spending is estimated at about 6.8 percent in the US by the end… Continue reading>>
Companies ready to begin an advertising campaign must have a basic understanding of what options are available to them to serve as the vehicle for their advertising.
It is important to keep in mind that in advertising, messages are meant to reach a specific audience. Advertising agencies specialize in helping companies of all sizes with branding, advertising, marketing, developing… Continue reading>>
When considering the topic of advertising, business leaders and company owners will often ask, “Why should I advertise? What are the benefits of advertising for my company?”
There are many reasons why advertising is advantageous to both small companies and large businesses alike. Everywhere one looks or listens these days, whether on television, radio, the World-Wide Web, or… Continue reading>>
One of the most important factors to consider when beginning to formulate an advertising plan for a business, a campaign, or a cause is which advertising agency will guide the process from beginning to end.
There are many advertising agencies to choose from, but one agency is particularly unique in the services we offer.
Partner One is a national ad agency that has been in business for over Continue reading>>