TV Advertising Medium of Choice for Reaching Target Audience

Ad messageRecent studies have demonstrated that advertising on television is one of the most effective ways to reach the advertiser’s target audience, after all, nearly 99 percent of American households have at least one television.

Thus, television is certainly a tool that all types of businesses can use effectively to their advantage.

However, some business managers avoid advertising on television because they mistakenly think it is too expensive. These managers of small businesses have the impression that TV ads are only for large companies with huge advertising budgets.

In reality all businesses can reap many benefits from advertising on television and at a surprising affordable cost, far more efficiently than in radio, print, outdoor or online advertising. Because of keener competition in the television industry today, many stations will offer affordable discount packages for new advertisers.

Another factor that must be considered, is the return on investment that can be achieved through advertising on television. Television advertising is a very powerful medium and can contribute a great deal to the credibility of the business that advertises there. In the eyes of the consumers, this puts even a small business in the same “class” as the larger companies.

It is important to keep in mind, however, that for a television commercial to be effective, it must be produced properly. That’s why it’s essential to retain the services of a professional ad agency to assist with this process.

For example, studies have indicated that in television ads, viewers focus their attention on the graphics first and then the headline.

With television, the advertiser only has a few seconds to seize the viewers’ attention. Thus, it’s crucial to produce an attention grabbing commercial so that maximum effectiveness can be achieved.

The television advertisement must also send a clear message as to how the product or service will be of benefit to the consumer. The viewer must fully understand why he or she will be better off by purchasing the item being advertised.

In the end, the important point is that all businesses, large and small, can greatly benefit from what television advertising has to offer, and this at a much more efficient cost than any other advertising medium.


TV Ads Very Effective at Creating Brand Awareness

Brand awarenessTelevision advertising remains a very effective method to reach potential clients and customers. Yet, it often takes a more indirect approach than other media in persuading its target audience of the value of the product or service being offered.

The goal of television commercials is to inform their target audience of what the advertiser has to offer as… Continue reading>>

Advertising is Great Tool for “Getting Name Out There”

Getting name out thereRegardless of the type of marketing strategy a business is considering, one thing that most advertising strategists agree upon is the importance of “getting the name of the business out there.” Many business owners and managers ask, “Now that my business is up and running, how do I attract more customers and make my business… Continue reading>>

The Benefits of Hiring an Advertising Agency

Benefits of advertising agenciesWhy is it beneficial to hire an advertising agency to oversee the ad campaigns of an organization?

Advertising agencies are professionals who specialize in taking the basic promotional ideas of a business or other organization and producing television commercials, radio ad spots, and the like that grab the viewers’ attention. They are experts at… Continue reading>>

Two Big Names Emphasize Importance of Television Advertising

TV ad surveyAlthough Web-based and mobile phone advertising are on the rise, two leading US advertisers stressed that television is still a top choice as an advertising medium.

In a recent study, Microsoft Corp. and Omnicom Group, the world’s second largest advertising agency, stated that “there has never been a better time for TV advertising to seize the moment.” The… Continue reading>>

Tips for Producing an Effective Advertising Campaign

Business managers understand the importance of employing advertising to increase sales or to heighten public awareness of a product or service. It’s crucial, however, to take certain steps to ensure that the advertisement is utilized in the most effective way possible in order to maximize results and get the most “bang for the buck.”

Effective advertising helps drive home the… Continue reading>>

A Guide to Advertising for Businesses

Advertising GuideThe following are some basic guidelines for business owners who are interested in advertising. Although a lot of big businesses live by these fundamentals, the principles discussed below are applicable to businesses of any size.

Choose the appropriate mix of advertising methods

Advertising is a rapidly moving field. New techniques and advertising media are being created all… Continue reading>>

TV Ad Spending to Increase Despite Rise in Online Advertising

Money increaseSpending on television advertising in the United States will see a respectable and consistent growth through 2015. This rise will come in spite of the recent influx of online media advertising options.

Coming back from an 11% drop from 2008 to 2009, due in large part to the onset of the global financial downturn, television advertising enjoyed an… Continue reading>>

Should Businesses Invest in Advertising During a Recession?

Woman thinkingIt may seem logical for businesses to cut down on ad spending in times of economic downturns.

At first glance, it may seem like saving money — instead of spending money — is the smart thing to do. That’s why, in economic crises, some companies significantly reduce their advertising budgets.

Be that as it may, a company… Continue reading>>

The benefits of advertising on television

TV ad benefitsTelevision advertising is able to provide many benefits to companies and causes due to its ability to incorporate moving images, still graphics, words, and sound effects  into one powerful and effective message that will have the greatest impact on potential customers and clients.

TV ads are especially adept at capturing their viewers’ attention and getting them talking… Continue reading>>