Recent studies have demonstrated that advertising on television is one of the most effective ways to reach the advertiser’s target audience, after all, nearly 99 percent of American households have at least one television.
Thus, television is certainly a tool that all types of businesses can use effectively to their advantage.
However, some business managers avoid advertising on television because they mistakenly think it is too expensive. These managers of small businesses have the impression that TV ads are only for large companies with huge advertising budgets.
In reality all businesses can reap many benefits from advertising on television and at a surprising affordable cost, far more efficiently than in radio, print, outdoor or online advertising. Because of keener competition in the television industry today, many stations will offer affordable discount packages for new advertisers.
Another factor that must be considered, is the return on investment that can be achieved through advertising on television. Television advertising is a very powerful medium and can contribute a great deal to the credibility of the business that advertises there. In the eyes of the consumers, this puts even a small business in the same “class” as the larger companies.
It is important to keep in mind, however, that for a television commercial to be effective, it must be produced properly. That’s why it’s essential to retain the services of a professional ad agency to assist with this process.
For example, studies have indicated that in television ads, viewers focus their attention on the graphics first and then the headline.
With television, the advertiser only has a few seconds to seize the viewers’ attention. Thus, it’s crucial to produce an attention grabbing commercial so that maximum effectiveness can be achieved.
The television advertisement must also send a clear message as to how the product or service will be of benefit to the consumer. The viewer must fully understand why he or she will be better off by purchasing the item being advertised.
In the end, the important point is that all businesses, large and small, can greatly benefit from what television advertising has to offer, and this at a much more efficient cost than any other advertising medium.