Although Web-based and mobile phone advertising are on the rise, two leading US advertisers stressed that television is still a top choice as an advertising medium.
In a recent study, Microsoft Corp. and Omnicom Group, the world’s second largest advertising agency, stated that “there has never been a better time for TV advertising to seize the moment.” The… Continue reading>>
Business managers understand the importance of employing advertising to increase sales or to heighten public awareness of a product or service. It’s crucial, however, to take certain steps to ensure that the advertisement is utilized in the most effective way possible in order to maximize results and get the most “bang for the buck.”
Effective advertising helps drive home the… Continue reading>>
The following are some basic guidelines for business owners who are interested in advertising. Although a lot of big businesses live by these fundamentals, the principles discussed below are applicable to businesses of any size.
Choose the appropriate mix of advertising methods
Advertising is a rapidly moving field. New techniques and advertising media are being created all… Continue reading>>
Spending on television advertising in the United States will see a respectable and consistent growth through 2015. This rise will come in spite of the recent influx of online media advertising options.
Coming back from an 11% drop from 2008 to 2009, due in large part to the onset of the global financial downturn, television advertising enjoyed an… Continue reading>>
It may seem logical for businesses to cut down on ad spending in times of economic downturns.
At first glance, it may seem like saving money — instead of spending money — is the smart thing to do. That’s why, in economic crises, some companies significantly reduce their advertising budgets.
Be that as it may, a company… Continue reading>>